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Distinguish the occupancy rate, average revenue, and cancellations of your hotel by market type.
You can segment your destination's data relating to different markets such as retail, negotiated rates, or individual customers who take advantage of a rate agreed with their company, leisure groups or events and business groups, or group bookings from Business customers such as conferences or congresses.
It is possible to segment occupancy by market type (retail, business groups, leisure, and negotiated groups). It compares it with that of your territory or competitive set for a specific past or future period.
You can divide the percentage of canceled occupancy by market type and compare it with that of the territory or competitive set for a specific past or future period or event.
You can compare the average revenue by market type (retail, business groups, leisure, and negotiated groups) with that of your destination or group of competitors for a specific past or future period.
