By {measuring your destination's performance}, HBenchmark helps you refine your commercial, marketing, and investment strategies!

Old approaches are {no longer enough}!

Old approaches are {no longer enough}!

Old approaches are {no longer enough}!

Basing your strategies merely on last year's bookings is no longer sufficient to be competitive. This strategy will become less and less effective in the future in which unpredictability and market instability will become a normality.

  • How is tourism demand growing in my destination?
  • What are the most popular future dates in my territory?
  • When is it appropriate to organize an event? 
  • How do tourists behave when the weather is bad?
hbenchmark-piattaforma-destinazioni-turistiche

Basing your strategies merely on last year's bookings is no longer sufficient to be competitive. This strategy will become less and less effective in the future in which unpredictability and market instability will become a normality.

  • How is tourism demand growing in my destination?
  • What are the most popular future dates in my territory?
  • When is it appropriate to organize an event? 
  • How do tourists behave when the weather is bad?

To answer these and other questions and effectively manage the local market, it is essential you make strategic choices swiftly by adopting technological tools that provide objective data.

To answer these and other questions and effectively manage the local market, it is essential you make strategic choices swiftly by adopting technological tools that provide objective data.

HBenchmark allows decision-makers in tourist destinations to operate with awareness and objectivity on the market, identify the occupancy rate and the economic value of tourists' presence in the area; all this well in advance.

By combining this and other information accessible from the platform, you will be able to optimize the revenue and promotion strategies of your territory, seizing all the market opportunities.

HBenchmark allows decision-makers in tourist destinations to operate with awareness and objectivity on the market, identify the occupancy rate and the economic value of tourists' presence in the area; all this well in advance.

By combining this and other information accessible from the platform, you will be able to optimize the revenue and promotion strategies of your territory, seizing all the market opportunities.

The platform returns {over 200 indicators} useful to destination policymakers, including:

The platform returns {over 200 indicators} useful to destination policymakers, including:

The platform returns {over 200 indicators} useful to destination policymakers, including:

Occupancy

Occupancy

Track and compare your destination's acquired occupancy rates for past or future dates against previous years.

Average sales prices

Average sales prices

Find out how the market in your destination is changing by comparing the average prices of the current season with previous years' values.

Average sales prices

Find out how the market in your destination is changing by comparing the average prices of the current season with previous years' values.

Cancellations

Cancellations

Know the cancellation rate and the aggregate value for your destination on each past or future day, week, or month.

Cancellations

Know the cancellation rate and the aggregate value for your destination on each past or future day, week, or month.

Focus Segments

Focus Segments

Discover the booking trend for your destination compared to the past and future local market, additionally for specific segmentations such as service, channel, market, and nationality.

Focus Segments

Discover the booking trend for your destination compared to the past and future local market, additionally for specific segmentations such as service, channel, market, and nationality.

SPIT - Same Point In Time

SPIT - Same Point In Time

Know the booking arrival speed in your area thanks to a comparison of future on-the-books bookings, compared to the photo of bookings recorded the previous year on the same date.

SPIT - Same Point In Time

Know the booking arrival speed in your area thanks to a comparison of future on-the-books bookings, compared to the photo of bookings recorded the previous year on the same date.

Weather & Events

Weather & Events

Plan events to increase the destination's attractiveness by analyzing on which calendar days new programming is needed.

Weather & Events

Plan events to increase the destination's attractiveness by analyzing on which calendar days new programming is needed.

With HBenchmark, you can immediately have a specific overview of tourist flows at your destination.

With HBenchmark, you can immediately have a specific overview of tourist flows at your destination.

Smart destinations represent the future of tourism. By joining HBenchmark, you will contribute to your destination's growth by becoming part of a shared hospitality data intelligence system that will improve the development, promotion, and organization strategies of the territory, increasing the competitiveness of the entire local tourism sector.

Smart destinations represent the future of tourism. By joining HBenchmark, you will contribute to your destination's growth by becoming part of a shared hospitality data intelligence system that will improve the development, promotion, and organization strategies of the territory, increasing the competitiveness of the entire local tourism sector.

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