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Basing your strategies merely on last year's bookings is no longer sufficient to be competitive. This strategy will become less and less effective in the future in which unpredictability and market instability will become a normality.
Basing your strategies merely on last year's bookings is no longer sufficient to be competitive. This strategy will become less and less effective in the future in which unpredictability and market instability will become a normality.
To answer these and other questions and effectively manage the local market, it is essential you make strategic choices swiftly by adopting technological tools that provide objective data.
To answer these and other questions and effectively manage the local market, it is essential you make strategic choices swiftly by adopting technological tools that provide objective data.
HBenchmark allows decision-makers in tourist destinations to operate with awareness and objectivity on the market, identify the occupancy rate and the economic value of tourists' presence in the area; all this well in advance.
By combining this and other information accessible from the platform, you will be able to optimize the revenue and promotion strategies of your territory, seizing all the market opportunities.
HBenchmark allows decision-makers in tourist destinations to operate with awareness and objectivity on the market, identify the occupancy rate and the economic value of tourists' presence in the area; all this well in advance.
By combining this and other information accessible from the platform, you will be able to optimize the revenue and promotion strategies of your territory, seizing all the market opportunities.
Find out how the market in your destination is changing by comparing the average prices of the current season with previous years' values.
Find out how the market in your destination is changing by comparing the average prices of the current season with previous years' values.
Plan events to increase the destination's attractiveness by analyzing on which calendar days new programming is needed.
Plan events to increase the destination's attractiveness by analyzing on which calendar days new programming is needed.
Know the cancellation rate and the aggregate value for your destination on each past or future day, week, or month.
Know the cancellation rate and the aggregate value for your destination on each past or future day, week, or month.
Track and compare your destination's acquired occupancy rates for past or future dates against previous years.
Track and compare your destination's acquired occupancy rates for past or future dates against previous years.
Know the booking arrival speed in your area thanks to a comparison of future on-the-books bookings, compared to the photo of bookings recorded the previous year on the same date.
Know the booking arrival speed in your area thanks to a comparison of future on-the-books bookings, compared to the photo of bookings recorded the previous year on the same date.
Discover the booking trend for your destination compared to the past and future local market, additionally for specific segmentations such as service, channel, market, and nationality.
Discover the booking trend for your destination compared to the past and future local market, additionally for specific segmentations such as service, channel, market, and nationality.
With HBenchmark, you can immediately have a specific overview of tourist flows at your destination.
With HBenchmark, you can immediately have a specific overview of tourist flows at your destination.
Smart destinations represent the future of tourism. By joining HBenchmark, you will contribute to your destination's growth by becoming part of a shared hospitality data intelligence system that will improve the development, promotion, and organization strategies of the territory, increasing the competitiveness of the entire local tourism sector.
Smart destinations represent the future of tourism. By joining HBenchmark, you will contribute to your destination's growth by becoming part of a shared hospitality data intelligence system that will improve the development, promotion, and organization strategies of the territory, increasing the competitiveness of the entire local tourism sector.
