HBenchmark is an innovative Hospitality Data Intelligence platform which receives booking metrics from PMSs, aggregates them and, in real-time, returns a rich series of performance indicators, strategic to business development both for a destination and an individual property
Allows an objective measurement of past and future tourist flows for a territory
Helps identify the best times of the year in which to create new opportunities and events to attract tourist flows
Provides targeted information to plan communication and marketing strategies more effectively
Allows you to optimize your offer by comparing it with others in your territory
Supports relations with financial interlocutors, purchasing and selling properties, category change, etc. thanks to objective data
Reduces the need to resort to OTAs thanks to the knowledge of future occupancy in one's territory
Allows you to optimize your offer by comparing it to others in your territory
Enables dynamic pricing strategies for different product types
Helps you measure the economic impact associated with adverse weather conditions accurately
Analyzing reliable data from the most authoritative and updated sources is the first and fundamental step for developing an intelligent or rather 'smart' destination. Smart destinations have advanced technologies that collaboratively integrate businesses, public administrations, territorial management bodies, and operators in the tourism supply chain to raise the standard of living of citizens and tourists.
Over 40 PMS have already joined the platform to automate data entry and avoid manual transcription by operators.
Established partnerships with universities and specialized training courses aim to feed a new tourism culture based on data analysis and educate the Hospitality Managers of tomorrow.