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The platform receives data directly from the hotel and camping management system (PMS). This reliable source of information is updated in real-time and returns dependable information on booking flows relating to the history of the last 24 months and the future 12 months. The integration of the platform with the PMS almost eliminates all manual input by operators
The data is subsequently aggregated and made anonymous. The data intelligence engine processes the information to make the property's performance available and compare them with those of the territory or the competitive set (benchmarking).
The platform returns over 200 performance indicators (KPIs - Key Performance Indicators) that can be easily consulted through graphical representations. HBenchmark allows you to monitor the trend of tourist flows, optimize resources, position the offer and adopt targeted communication, promotion, and marketing strategies.
Compare occupancy for past and future periods
RevPAR: average revenue generated per available room
Events: occupancy, total revenues, average revenues linked to an event
Compare occupancy for past and future periods
ADR: average room revenue net of services and VAT
Financial indicators: internationally recognized MPI, RGI, and ARI indicators
Compare occupancy for past and future periods
Weather: occupancy, cancellations, and revenues versus weather
Housing types: performance of each type of product (pitch, bungalow, etc.)
