Basing your strategies merely on last year's bookings is no longer sufficient to be competitive. This strategy will become less and less effective in the future in which unpredictability and market instability will become a normality.
Basing your strategies merely on last year's bookings is no longer sufficient to be competitive. This strategy will become less and less effective in the future in which unpredictability and market instability will become a normality.
To answer these and other questions and effectively manage the local market, it is essential you make strategic choices swiftly by adopting technological tools that provide objective data.
HBenchmark allows hoteliers to operate with awareness in the complex hotel reception market: you will be able to know the tourist pressure and prices of your market in real-time, even for future dates (up to 12 months).
By combining this and other information accessible from the platform, you will be able to optimize your property's revenue and promotion strategies, seizing all the opportunities of the market.
HBenchmark allows hoteliers to operate with awareness in the complex hotel reception market: you will be able to know the tourist pressure and prices of your market in real-time, even for future dates (up to 12 months).
By combining this and other information accessible from the platform, you will be able to optimize your property's revenue and promotion strategies, seizing all the opportunities of the market.
Determine your hotel's booking progress compared to the past and future local market, additionally for specific segmentations such as service, channel, market, and nationality.
Know the speed of arrival of bookings in your area thanks to comparing future on-the-books bookings to bookings recorded the previous year on the same date.
Understand your cancellation rate and its value for your hotel. Compare this information to the rate for your territory or competitive set for a specific period or event.
Analyze the impact on past and future bookings, sales, and cancellations, of external factors such as weather and special events occurring in the area.
Monitor and compare your hotel rooms' sales price, compared to those of the territory or competitive set, for a specific past or future period.
Attract international investors, influence the asset value of properties, facilitate dialogue with credit institutions, endorse business plans and loan requests, thanks to the monitoring of indicators recognized internationally by the financial system.
Smart destinations represent the future of tourism. By joining HBenchmark, you will contribute to your destination's growth by becoming part of a shared hospitality data intelligence system that will improve the development, promotion, and organization strategies of the territory, increasing the competitiveness of the entire local tourism sector.
Smart destinations represent the future of tourism. By joining HBenchmark, you will contribute to your destination's growth by becoming part of a shared hospitality data intelligence system that will improve the development, promotion, and organization strategies of the territory, increasing the competitiveness of the entire local tourism sector.