{University}
The culture of data for future tourism managers

The partnership launched with the IULM University aims to allow students enrolled in the Master's Degree Course in Hospitality and Tourism Management and the Master MITH (International Tourism and Hospitality) to use data analysis methodologies offered by the HBenchmark platform. The students may use our platform to research tourism, hospitality management, and destination management.

"The availability of timely and reliable data for decision-making has always been a critical issue for the tourism sector. Today the transformation underway makes this need even more urgent. The collaboration with HBenchmark will help us strengthen our research and training activities on the relationship between strategies and performance in tourism, at the service of companies and institutions in the sector."

The introduction of HBenchmark in the educational path desired and undertaken by ITS Academy Turismo Veneto certifies the desire to introduce a data-based approach in the training fields immediately. This approach will allow the Hospitality sector to build its own strategic, commercial, marketing, and investment in the accurate analysis of information and the context in which the properties and destinations operate.

The offer to students includes a 50-hour training course aimed at the 200 students of Hospitality Management and Tourism 4.0 courses. Lessons will cover the whole world of the property management and segmentation of data to detect occupancy rates, information, flows, and trends to plan and model the best strategies for relaunching, developing, and managing tourist destinations.

"The experience gained over many years of activity in the tourism sector pushes us to make the Higher Education path I am President of more and more performing and specialized. Once again, we have invested in culture to allow ITS Academy Turismo Veneto students, having learned the most modern analysis methods thanks to the reading of Big Data, to become competitive and work in companies. It is essential to make successful decisions guided by data and to tap into the full potential of the market, even if it is still unknown, and find answers with a scientific basis.”

The HBenchmark platform was chosen and certified by the Economic Research Institute and the University of Italian Switzerland as the official contributor of O-Tur, the tourist observatory of the Swiss territory. Using the graphical and analytical tools made available by HBenchmark, O-Tur regularly produces reports and infographics on the trend of the tourism market.

The Bachelor of Science SUPSI in Leisure Management collaborates with HBenchmark in the context of various activities included in the study programme, such as lessons, projects or internships. The partnership gives students the opportunity to understand the application of the HBenchmark platform in the sector and to test themselves in a consolidated company in tourism.